Tuesday morning. 7:12 AM. My buddy Chris (realtor) texts me:
“Need to reschedule 3 showings, send a contract for 59 Pine, get notarized docs to the title office, and respond to 40+ new emails. HELP.”
He's got a client flying in from NYC. A $25K commission on the line.
It's also his daughter's recital. First one. She's been practicing for weeks.
He's double-booked. Can't be in two places.
Can't afford to drop the client.
Can't miss the recital.
Can't clone himself.
He's spinning out. Not because any one task is hard—but because all of them are urgent, important, and stacked. And if one thing slips, it all comes crashing down.
In that moment, he would pay almost anything for his life to be back on track.
That moment? That's why we exist.
We're not selling inbox management. Or calendar cleanup. Or scheduling.
We're selling freedom from worry.
The deep exhale of knowing: someone's on it.
Nothing's going to slip through the cracks. No important emails are going to be missed. No recitals are going to be double booked.
We're selling peace of mind at 7:12 AM.
We sell peace of mind.
Serif is an applied research lab on a mission to give people their lives back. To do this, we're building the definitive AI personal assistant.
We believe the future of work isn't about replacing people. It's about amplifying their genius. While others chase full automation, we're building agents that can effectively manage your life. Our first product has already answered over one million emails and returned more than five years of collective time to professionals who thought they'd never escape their inbox. And this is just a peek at what's to come.
If we're successful, someone working with Serif should be able to accomplish the work of hundreds without breaking a sweat.
Join Us
If you're passionate about creating technology that amplifies human potential rather than replace it, we'd love to hear from you.
What we're looking for:
- Engineers who think in systems and care about craft
- Researchers who bridge theory and practice
- Designers who understand that great UX is invisible
Please email your resume and a project you're proud of to kevin@heyserif.com.